Analysis of the Impact of Marketing Mix (4ps) on Sales Volume of Servvo’s Products in Jakarta
The purpose of this research is to analyze the impact of the marketing mix (4Ps) strategy on the sales volume of Servvo’s products in Jakarta. It is useful to give an insight into how the marketing mix (4Ps) can give impact the sales volume of Servvo’s products aka the fire extinguishers.
This research is quantitative research. The subject of this research is the customers of Servvo in Jakarta. To determine who will be the respondents, the researcher used a random sampling of 100 respondents. The technique of collecting data was observation and questionnaire.
According to the result of the research, the t count is 0,602 with df = 1,984. Where 0,602 < 1,984 within significance value 0,549 > 0,05. Therefore, H1 is rejected and H0 is accepted. We can conclude that Marketing Mix 4Ps does the to give an impact on the sales volume of Servvo’s products in Jakarta.
Copyright (c) 2022 Arsita Wicakrama
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC-BY-SA). that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
