Peningkatan Nilai Tambah dan Strategi Digital Marketing pada Produk Umkm Desa Alai Kecamatan Lembak

Authors

  • Marhamah Marhamah Universitas Indo Global Mandiri
  • Shafiera Lazuarni Universitas Indo Global Mandiri
  • Roswaty Roswaty Universitas Indo Global Mandiri
  • Lukita Tripermata Universitas Indo Global Mandiri

DOI:

https://doi.org/10.55324/josr.v1i10.246

Keywords:

Nilai tambah, Pemasaran Digital, Kemasan produk, Label produk, UMKM

Abstract

Tujuan dari kegiatan KKN Tematik ini adalah untuk meningkatkan nilai tambah usaha UMKM di Desa Alai Kecamatan Lembak. Meningkatkan nilai jual produk dengan cara mengemas dan memberi label produk agar lebih menarik dan memberikan pengetahuan tentang strategi pemasaran melalui digital marketing. Dengan adanya kegiatan ini diharapkan masyarakat selalu berinovasi dalam menjalankan usaha UMKM agar dapat meningkatkan pendapatan.

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Published

2022-09-26

Issue

Vol. 1 No. 10 (2022): Journal Of Social Research

Section

Articles

License

Copyright (c) 2022 Marhamah Marhamah, Shafiera Lazuarni, Roswaty Roswaty, Lukita Tripermata

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