The Influence of Coffee Product Quality, Food Product Quality and Price on Consumer Loyalty in Mediation of Customer Satisfaction at Coffeeshop Konnichiwa Pantai Indah Kapuk

Authors

  • Bondan Pambudi Universitas Trisakti
  • Antonius Rizki Krisnandi Universitas Bunda Mulia, Indonesia
  • Dhanik Puspita Sari PT. Akademi Pariwisata Bogor, Indonesia
  • Anak Agung Gde Agung Universitas Trisakti, Indonesia
  • Jakaria Jakaria Institut Pariwisata Trisakti, Indonesia

Keywords:

coffee, product quality, price, consumer loyalty

Abstract

Coffee is one of the most popular beverages in the world. It has become a common thing for people in big cities. This has an impact on the existing coffee business. The quality of coffee products affects consumer loyalty. This study aims to study the relationship between price, quality of food products, and consumer satisfaction. The data analysis method used in this study is Partial Least Squares (PLS) using Smart PLS 3.0 software. The structural equation modeling is used to predict construct structural indicators. The results of these calculations show that the structural model has a good goodness of fit value.

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Published

2024-02-27

Issue

Vol. 3 No. 3 (2024): Journal of Social Research

Section

Articles

License

Copyright (c) 2024 Bondan Pambudi, Antonius Rizki Krisnandi, Dhanik Puspita Sari, Anak Agung Gde Agung, Jakaria Jakaria

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Creative Commons License
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