P-ISSN: 2827-9832
E-ISSN: 2828-335x
http://ijsr.internationaljournallabs.com/index.php/ijsr
602
ATTITUDE OF TOURISTS IN UNDERSTANDING THE POTENTIAL
OF LOCAL WISDOM IN BUKIT CINTA RAWA PENING TOURIST
ATTRACTION, SEMARANG REGENCY
Agnes Galih Chris Roseita, Esiria Lanus, Hanna Marbun, Mega Lumbantoruan,
Sutarto Wijono
Faculty of Psychology, Universitas Kristen Satya Wacana
agnesseita@gmail.com, esiriaalns@gmail.com, hannamarbun99@gmail.com,
megalumbantoruan20@gmail.com, sutarto.wijono@uksw.edu
ABSTRACT
Tourism is one of the sectors that play a role in the process of development and development of certain areas
in terms of their existence which contributes to the income of the government and people in the tourist
attraction area. The tourist attractions in this study focused on the Bukit Cinta Rawa Pening tourist
attraction. Rawa Pening has located approximately 10 km from Ambarawa District and from several points
along the Magelang-Semarang route, you can see the beauty of Rawa Pening. Rawa pening tourist attraction
has the potential for local wisdom, namely the New Klinthing folklore that can attract tourists to visit. The
potential of local wisdom can be maximized to make Rawa Pening if it is optimal can affect the attitude of
tourists. Knowing and understanding the attitude of tourists can be done with evaluation actions such as the
availability of criticism boxes and suggestions through direct interviews with tourists who come to Bukit
Cinta Rawa Pening Tourism Object. Thus this research was carried out with the aim of knowing the attitude
of tourists in understanding the potential of local wisdom in the Bukit Cinta Rawa Pening tourist attraction,
Semarang Regency.The potential for local wisdom in the form of folklore is a special attraction for tourists
who come. The research was conducted qualitative research methods with a descriptive approach. The
results of the study explained that as many as 42.3% of respondents came to the Bukit Cinta Rawa Pening
tourist attraction because of their attitude and interest in local wisdom of folklore which is full of values and
norms of culture and historical science.
Keywords: bukit cinta rawa pening, tourism, new klinthing
This article is licensed under CC BY-SA 4.0
INTRODUCTION
The development of the tourism sector in an area is a must because everyone has a need
to be happy, one of which is by refreshing to tourist attractions (Murah Syahrial, 2019). Work
routines, the hustle and bustle of the city, problems and pressures of life and so on, encourage
people to have free time and unwind and try to get away for a moment from the pressures and
problems of life. The way everyone breaks away from the pressures and problems of life is
definitely different and has their own style of travel between one person and another, between
one group and another (Widyarini, 2013). With the diversity and tourist destinations of each
individual according to the characteristics of tourists, it will make the selection of tourist
attractions more diverse (Dwiputra, 2013).
Many types of tourist attractions are offered, one of which is an artificial tourist attraction
(Bahiyah et al., 2018). Artificial tourism objects are one type of tourism that is also widely
enjoyed and in demand by tourists for recreation (Untara & Supada, 2020). One of the most
visited tourist attractions in Semarang Regency is the artificial attraction of Bukit Cinta Rawa
Pening. Based on data from the Semarang Regency Tourism Office in 2020, it was stated that
as many as 138,732 people visited tourism made by Rawa Pening. A large number of tourists
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening
Tourist Attraction, Semarang Regency
603 2, 2., January 2023
who visit Bukit Cinta Rawa Pening because in reality, this artificial tourist attraction has
different characteristics and privileges compared to other artificial attractions. This speciality
lies in, in addition to offering very beautiful natural scenery in the form of water and hill views,
also because Bukit Cinta Rawa Pening has the potential for local wisdom in the form of New
Klinthing folklore as the origin of Rawa Pening (Ratnawati, 2021).
The variety of reasons underlying tourists to visit Bukit Cinta Rawa Pening needs to be
studied further. In an effort to find out the attitude of tourists, tourist attractions need to analyze
several things, such as places, infrastructure, services, and tickets (Kristiyaningrum, 2019).
That is why, in achieving success in the development of ecotourism Bukit Cinta Rawa Pening,
you must pay attention to several things, such as the following:
1. The right way of service to tourists while in tourist attractions
2. Accurate service, related to tourist trust and can minimize errors in providing services
3. Serve visitors or tourists with courtesy and friendliness because the good name of the place
of service is largely determined by the people who serve customers directly
4. In resolving visitor complaints, it is done responsibly
5. Visitors feel comfortable for the services provided, such as a special room to provide
services, easy to reach, parking spaces, completeness of information, and so on.
6. There are conveniences in getting services such as outlets, the number of officers serving,
the existence of cashiers, administrative staff, and other supporting facilities
7. Have other supporting facilities such as a supportive environment, hygiene management,
waiting rooms and other facilities
In providing maximum service, a tourist attraction needs to know the attitude of tourists
based on visitor characteristics, such as gender, age, income and occupation. So that the
manager can continue to take advantage of the potential of the tourist attractions they have as
an attraction for tourists to visit the attractions they manage. Every tourist attraction manager
has the belief that an attraction that has advantages and uniqueness and is different from other
attractions, is able to make tourists' attitudes to visit again (Pelealu et al., 2022).
Attitude is a form of tendency that is both positive and negative and relates to the object
of psychology, in the form of symbols, words, slogans, people, institutions and ideas. Attitudes
are the result of the learning process. The formation of attitudes can be influenced by several
factors as follows: family, social group and experience (Arwani, 2015). Attitude has a big
influence and impact on a person's buying interest or effort in buying a particular product.
Bilson Simamora (2004) said that in attitudes there are three interconnected components,
namely the cognitive component related to knowledge, the affective component or emotion
related to feelings, and the behavior component related to predisposing to act on related objects
(Muti’ah, 2015).
In research conducted by Suryadana (, 2013), it can be explained that of the nine attributes
that make up the attractiveness of leading natural attractions in West Java related to tourist
attitudes, there are three attributes that are considered important, namely ease of accessibility,
natural beauty and completeness of facilities. Meanwhile, in research conducted by Kawung,
et al. it can be explained that the perception and attitude of tourists towards the Bukit Kasih
Kanonang tourist attraction in Minahasa has responded positively, especially to the cleanliness
and facilities there so that improvements are made to make tourist attractions better in the
development of tourism there.
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening Tourist
Attraction, Semarang Regency
604 2, 2., January 2023
From the background that has been presented, there are differences in the attitudes of
tourists who come to the tourist attraction made by Bukit Cinta Rawa Pening. Based on this,
researchers are interested in studying more deeply the attitude of tourists towards tourist
attractions made by Bukit Cinta Rawa Pening which has the potential for local wisdom in
Semarang Regency.
METHOD
This type of research uses qualitative research methods with a descriptive approach to
explain the potential of Rawa Pening ecotourism as an effort to preserve and introduce Javanese
culture based on folklore. The research was conducted from October to November 2022 in
Rawa Pening, Semarang Regency, Central Java. In data collection, the methods used are
literature studies, field observations, and interviews with sources. Then the collected data is
analyzed using purposive sampling techniques. The results of the analysis are expected to be
recommendations and considerations in developing Rawa Pening ecotourism through the
potential of local wisdom that is owned so that it is worthy of being used as a world tour. The
main source of research data is around Rawa Pening. The number of informants in this study
was as many as one people.
RESULTS AND DISCUSSION
Rawa Pening is a natural lake located in four areas of Ambarawa, Bawen, Tuntang, and
Banyubiru Districts, Semarang Regency, Central Java. Serves to hold the rate and
accommodate the flow of surface water which is then used for various interests of the local
community. Geographically, Rawa Pening is located in the lowest basin of the slopes of Mount
Mrbabu, Mount Telomoyo, and Mount Ungaran with an area of 2,670 hectares. Based on
legends or folklore, the origin of the formation of the Pening Swamp comes from the vomit of
water flowing from a former that was uprooted by a boy named Baru Klinthing. New Klinthing
himself is a dragon incarnation who turns into a child full of wounds and fishy smells. New
Circumstances Klinthing that differs from children, in general, is a background not accepted in
society. There is only one person who accepts and takes good care of him that is an old widow.
Rawa Pening is one of the important eco-tourism for the community, not only for residents
in the Ambarawa area, Semarang Regency but also for people outside the Ambarawa area,
Semarang Regency. Rawa Pening is one of the places that are in great demand by tourists who
have a variety of tourist attractions, both natural and man-made. Rawa Pening is popular as a
fishing attraction and water sports facilities, and so on. The Rawa Pening tourist area is divided
into six sub-regions, namely: Tlogo Area, Lopait Area, Bukit Cinta Area, Emerging Area,
Asinan Area, and Pendem Fort Area.
The Value of Local Wisdom in Folklore in Rawa Pening
Globalization is an age full of openness and freedom, the freedoms offered by its
connotations can have both positive and negative impacts on a country. One of them is in
Indonesia, considering the rapid progress of science and technology (Science and Technology)
the positive impact for mankind is to present the development of information and
communication that is increasingly instantaneous, all types of information needed can be
accessed easily, distance is no longer a problem in cohesion because communication tools now
present face-to-face features without being limited by space and time. However, on the same
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening
Tourist Attraction, Semarang Regency
605 2, 2., January 2023
side, the progress of science and technology is also like a double-edged sword, on the positive
side, all things can be accessed and done easily, so from the negative side of the development
of science and technology in the era of globalization that is open and free to participate in
introducing foreign cultural values that are not in accordance with local cultural values, if
humans as users and connoisseurs are not able to be wise, then slowly the attitude of interest
and development of local culture is eroded. All will be of positive value when its use is
accompanied by user wisdom for the development of local cultural values through the
introduction of culture, nature reserves, and tourist attractions in Indonesia through the medium
of information and communication so that cultural values or local wisdom in certain tourist
attractions are packaged into the uniqueness that can increase the interest of tourist visitors.
The balance between the development of science and technology and the diversity of
Indonesian cultural values or local wisdom is packaged for one inherent purpose.
Diversity in each region in Indonesia has a lot of local wisdom in it. According to A. S.
Padma Nugraha in "Common Sense Outlook on Local Wisdom and Identity: A Contemporary
Javanese Natives" (2010), local wisdom is part of the culture in a society that cannot be
separated from the language of the community itself. Local wisdom is passed down from one
generation to the next. One of them is folklore in Rawa Pening, Semarang Regency, Central
Java. The folklore in Rawa Pening is local wisdom that needs to be introduced and preserved
to become public consumption.
Local wisdom is also defined as a view of life, a source of knowledge, and a life strategy in
the form of activities carried out by local communities in responding to, overcoming, and
anticipating various problems in meeting the needs of certain communities. Local wisdom
appears as a character in relation to the history of the formation of an area and culture as a
noram or rule that is believed to be its governance as is the case with Rawa Pening ecotourism.
Rawa Pening is one of the cultural areas that have a history and can develop to the present.
Rawa Pening itself can be a potential cultural heritage with its folklore that can be passed on
from generation to generation. The value of local wisdom in folklore in Rawa Pening is a
reflection of the culture of the local community that can be instilled, maintained, and preserved
uniqueness in the area. This is more valuable in Rawa Pening which has local wisdom in its
folklore.
Characteristics of Respondents
The respondents in this study were 26 people in Central Java, DIY and outside Central Java-
DIY. The table below shows the distribution of respondents, where the majority of respondents
in this study were female as much as 73.1%, the majority of age was 28 years as much as
38.5%, the last education majority S1 as much as 46.2%, the majority of jobs as private
employees as much as 50%, the majority of income between 3-5 million as much as 34.6% and
the domicile of respondents majority from Central Java as much as 88.5%.
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening Tourist
Attraction, Semarang Regency
606 2, 2., January 2023
Table 1.1. Respondent Demographic Information
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening
Tourist Attraction, Semarang Regency
607 2, 2., January 2023
Attitude of Tourists in Understanding the Potential of Local Wisdom in the
Development of Bukit Cinta Rawa Pening Tourism Objects, Semarang Regency
Talking about the attitude of tourists in traveling, there are factors that influence the
formation of attitudes, namely: personal experiences, culture, other people who are considered
important, mass media, educational institutions or institutions, religious institutions and from
within oneself (internal factors). The attitude formed affects the interest in travel and has an
impact on the development of certain ecotourism. One of them is Rawa Pening ecotourism.
Regarding the development of Rawa Pening ecotourism, the potential of local wisdom is one
way to attract tourists to come, in addition to offering very beautiful natural scenery.
Based on a questionnaire distributed to 26 respondents, it was stated that tourists who came
to Rawa Pening, apart from having beautiful scenery because they could see a clean expanse
of Swamp surrounded by mountains and mountains such as Mount Merbabu, Mount
Telomoyo, and Mount Ungaran, also because they were interested in the folklore that was there,
namely the legend of Baru Klinthing. As in the Bukit Cinta tourist attraction which has a
distinctive icon of the legend of Rawa Pening, which is in the form of a welcome statue in the
form of dragon scales.
The potential for local wisdom in the form of folklore is a special attraction for tourists who
come. Based on the results of the questionnaire that has been distributed, as many as 42.3% of
respondents came to Rawa Pening because they were interested in the legends that have been
there for generations, apart from the natural scenery offered by Rawa Pening. Even based on
data obtained from the Semarang Regency Tourism Office, in 2020 the number of tourists who
Attitude of Tourists in Understanding the Potential of Local Wisdom in Bukit Cinta Rawa Pening Tourist
Attraction, Semarang Regency
608 2, 2., January 2023
came to Bukit Cinta Rawa Pening was 138,731 visitors from domestic tourists. The number of
tourists ranks first compared to the number of tourists who come to other tourist attractions in
Semarang Regency, such as the Ambarawa Railway Museum and the Palagan Ambarawa
Museum which also have historical value in them.
The high attraction of tourists who come to Rawa Pening is one of the capitals to develop
the potential of ecotourism there. The development must be supported by infrastructure such
as easy access for tourists to the tourist attraction. Based on the results of the questionnaire that
has been distributed, as many as 23.07% of respondents revealed that access to Rawa Pening
tourism objects still needs to be improved. This is necessary to attract more and more tourists
who come and the potential possessed can be developed to the maximum to increase the
number of tourists visiting so that the positive cultural values in the New Klinthing folklore
can be well received by the community. In addition, through its potential, it can also be
developed as a way to make Rawa Pening tourism objects included in the national tourism
category which is also glimpsed by foreign tourists.
Through the attitude of tourists who are interested in making Rawa Pening as one of the
tourist destinations that must be visited if you are in Semarang Regency and will recommend
others to come to tourist attractions with the background of the New Klinthing folklore, the
potential of local wisdom can be used to develop ecotourism in Rawa Pening into national or
international tourism.
CONCLUSION
Rawa Pening is located approximately 10 km from Ambarawa District and from several
points along the Magelang-Semarang route you can see the beauty of Rawa Pening. In addition
to offering natural beauty, Rawa Pening also has the potential for local wisdom, namely the
New Klinthing folklore that can attract tourists to visit. The potential of local wisdom can be
maximized to make Rawa Pening a national or international tourist attraction. Although based
on data obtained through the Semarang Regency Tourism Office and the results of the
questionnaire distributed, the interest of tourists visiting Rawa Pening is quite high compared
to other tourist attractions in Semarang Regency which also have historical value in it, but
there are still several things that need to be considered so that Rawa Pening tourism objects
are increasingly developing through ecotourism and can be considered to become national and
international class tourism objects.
Suggestion
There are quite a lot of tourists who visit Rawa Pening when compared to other tourist
attractions in Semarang Regency. However, several things need to be considered so that the
potential of local wisdom that is owned makes Rawa Pening ecotourism grow, such as access
to the location must be improved to attract more and more tourists, not only domestic tourists
but also foreign tourists. In addition, it is necessary to hold regular festivals to preserve the
folklore in Rawa Pening as a unique attraction for tourists so that more and more people visit
Rawa Pening. The higher the number of tourists who come, the noble cultural values contained
in the folklore will continue to live in the community as an effort to maintain their cultural
values. In addition, it can also increase the income of the surrounding community so that the
regional economy can increase.
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Tourist Attraction, Semarang Regency
609 2, 2., January 2023
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