IT IMPLEMENTS IN MEETINGS, INCENTIVES, CONFERENCES, AND EXHIBITIONS (MICE) INDUSTRY: A SYSTEMATIC MAPPING STUDY

The In this study, we delved into the intersection of digital technology and the MICE sector through a systematic analysis of research literature. Using AI-driven research databases such as Scopus, Emerald, and Consensus, we meticulously curated a corpus of articles to investigate trends and insights. We found that the industry exhibited resilience and adaptability, evident in crisis management strategies and sustainability initiatives. Our curated selection of recommended articles offers actionable insights for practitioners and academics, spanning topics from crisis management to sustainability integration. Moreover, comparative studies across different geographic regions and cultural contexts could shed light on variations in digital adoption and best practices, facilitating cross-cultural learning and knowledge exchange. Finally, interdisciplinary collaborations between researchers, industry practitioners, and policymakers could foster innovative solutions and drive sustainable growth in the industry.


INTRODUCTION
Meetings, Incentives, Conferences, and Exhibitions, or MICE (Meeting, Incentives, Conferences, and Exhibitions) has substantially transformed in the previous five years.The primary changes are advancements and encouragement in technology.Digital technology is becoming more and more prevalent in event management, particularly in the form of virtual platforms.Providers of technology are likewise becoming more involved; cooperation maximizes operational effectiveness (Kang & Um, 2023).The COVID-19 epidemic has sped up transformation, requiring the industry to adapt to hybrid events that blend physical and virtual media.It also emphasizes the goal to be more integrated into industrial activities to decrease environmental impact and boost energy efficiency.
Numerous event promoters furthermore contributed to lessening the effects of pollution on the environment.Coldplay is one band that actively works to lessen environmental impact (Tickell, 2023).Coldplay designs every location they play in intending to lower carbon dioxide emissions, cut down on travel, create ecologically friendly setups and performances, manage trash, and even employ renewable energy.Coldplay created Hydration Stations when concerted in Indonesia to decrease plastic use and extend public transportation operations to support carbon reduction (Miles, 2023).
The solo Stand Up Comedy show by Pandji Pragiwaksono (Komoidoumenoi) is one instance of how the COVID-19 epidemic has affected event planning.The epidemic forced a two-year postponement of the event's plans (Opiniano & Ang, 2023).To address this, Pandji Pragiwaksono offered alternate measures, such as placement, to ticket buyers who declined a refund.He romanticizes those who do not refund the ticket as "Tim tahan tiket" and gives them free online streaming in the "Ternyata ini sebabnya" show.In the meantime, for those who don't buy or refund the Komoidoumenoi show it costs 100 thousand rupiah to watch "Ternyata ini sebabnya" online streaming show.Pandji Pragiwaksono, the creator of In each type of databases, we agreed to treat each type of databases differently to find selected paper.When using Scopus and Emerald, we focused on keyword.When using consensus as a database, we are using sentences that refer to mice industry.Consensus are not facilitating keyword finder like Scopus and Emerald, it will breakdown each word from sentences.So, we do snowball on papers that collected from the source.After finding some, we read it to get detail info.Here's the keyword and sentences that we used in this research: ("event organi*" OR "mice organi*" OR "event industry" OR "mice industry" OR "mice business" OR "event business") AND ("digital technology" OR technology OR "information technology") Emerald ("event organi*" OR "mice organi*" OR "event industry" OR "mice industry" OR "mice business" OR "event business") AND ("digital technology" OR technology OR "information technology") Consensus "Event Management Companies in digital technology", "Venue Providers implement online or digital platform", "Audio-Visual Production Companies implements digital or online platform", "Hospitality Services implement digital or online platform", "Travel Agencies implement digital or online platform", "Exhibition Organizers implement digital or online platform", "Technology and Software Providers in event industry that implement digital or online platform", "Catering Services that implement digital or online platform" This is the step that we do in this research: Figure 1.Research flow The selected research has been selected by the author with a combination of backgrounds in information technology, entrepreneurship, and organizational management.So, the selection process has the following categories.

RESULTS AND DISCUSSION
Many search engines for research have been created in cyberspace.Some of them are recognized as search engines that have a lot of impact and influence on readers, researchers, and practitioners.Search engines act as a container for previous research recognized by several institutions, assessed by their impact score.Now, several search engines already exist that are based on artificial intelligence.This has the potential to provide accurate results on previous research findings that readers, researchers and practitioners are looking for.Some search engines offer sentence fragments that match the topic along with the full version of the article.However, in this research, we are curious, are AI's capabilities good and can it be a search aid in finding articles that match the search keywords?
Our curiosity is based on the decision taken from the researchers' discussions that we will involve 3 search engines specifically for research, such as Scopus, Emerald, and Consensus.Even though they are different, the articles that appear in the three search engines are found to have the same articles.In that case, we agree that the article fits the topic we are looking for, but we don't necessarily recommend it.
Starting from our findings which looked for the MICE industry as the main topic of search with the involvement of the use of digital technology and additional solutions recommended by previous research that we found and categorized.We only take 100 articles with random methods from Emerald to balance the number with other research search engines.We gathered more than 200 articles from three search engines and filter it with snowballing method.
After filtering papers with snowballing method, we found and offer 17 sub-topics, 20 subindustries, 25 countries and not identified country that related to MICE business.We offer ecobusiness on sub-topics inspired by Coldplay Concert that extending operational hours of public transport for attenders in Indonesia (Arieza, 2023).We also offer stand-up comedy on subindustries inspired by Pandji Pragiwaksono as Stand-up Comedy from Indonesia that created 4 shows in Melbourne (Australia), Tanjong Malim (Malaysia), Istanbul (Turkey), and Singapore (Singapore) (@pandjipragiwaksono, 2022).
The way we choose the sub-topics, sub-industries, countries, based on inclusion and exclusion criteria that we agreed.One of the examples is (Haryono & Wijaya, 2023) research as a selected article.The article talks about event organizer that have resilience mindset.The topic is suitable with main topics, and we categorize it as communication and company relationship aspect in sub-topics.Because the article talks about methods to overcoming the crisis.We put the article as general in sub-industries category.One of the examples that article which in keywords that we take but cannot be involved as selected paper is (Intason, M., Coetzee, W., & Lee, 2021) research.It talks about mice industries, culture exhibition in Thailand, but not using digital tech or not digital products.So, we agreed to eliminate the articles.We also collect recommended paper based on categories that we stated.We offer unusual topics such as disabled people, rare event using digital environment, genders, etc.
After doing the deep investigation with inclusion and exclusion criteria, we only present 64 articles that we mapped, and some recommended articles based on Covid-19 timeline (preduring-post) with list of sub-topics, sub-industries, and countries that we included.Long before the Covid-19 pandemic, digital technology was already being used in business.The good and bad impacts of digital technology have been widely felt in business.However, how much research has been published in the time span starting from before, during the pandemic, and after the end of the pandemic?If narrowed down to the topic of the mice industry, how many specific topics appeared in that year?
We can see the total of publication is dominated in "during pandemic" period with 31 articles total.Followed "post pandemic" with 21 articles and 10 articles in "pre pandemic" period.In medical industries, one of the reasons that why publication in during pandemic increased is the institution policy for publishing article prior the Covid-19 topics and loosening the requirement for publishing.We found that mice industries also have publication increased during pandemic period.
After seeing data from the year published on the topic of mice, researchers were curious, what countries are often used as research objects in the Covid-19 pandemic timeline?What aspects are discussed in the researcher's selected articles?We categorize selected articles based on digital technology solutions and non-digital technology solutions.The concern we have is that the main topic involving digital technology can have non-technical solutions, because it is not uncommon for the solution that is completed to be provided with a non-technical solution, but the execution is completed with a technical solution.thus, making the problem unresolved.See the phenomenon that we found from the selected article, in mice industry, have 6 subindustries dominant.Some specific country talks about dominant sub-industries influenced by culture, variance of price, variance of taste, or opportunity growth (Liao, C., & Yifei, 2023); (Sharkey, 2023).We found other countries that have other sub-industries such as Wedding, Stand-Up Comedy, Selling Tickets, Seminar, Museum, Art's Festival/Exhibition, Theater/Cinema/Opera, Fashion, Formal Meeting, Venue, Charity, Lantern, Event Organizer, Human Resources, and Dance.After sub-topics and sub-industries list that we found, we also found recommended articles for practitioners and academics.Purpose of why we present recommended article from all selected article is to help practitioners get specific solution that having variant conditions.So that planning or execution of a problem can be handled appropriately and quickly.We hope that academics get another inspiration to combine or carry out in-depth investigations with certain industries and divide the population easily.Here's recommended article that we choose:

Research Search Engine
Title Author Topics

Consensus
The impacts of processes of digitalization on the reception of contemporary art in Turkey during Covid-19 (Selen et al., 2023) Talks about online art that have no emotion On the Present and Future of Digital Collections in Chinese Museums (Bai, 2023) Talks about online threats that possibly happens, specifically in art Influence of social media marketing on the performance of hotel (Lakha & Bahra, 2020) Talks about many cases in a metropolitan city, specifically in  Talks about rare events that have hybrid attendance system The digital traveler: implications for data ethics and data governance in tourism and hospitality (Yallop et al., 2023) Talks about data protection and trust The emerging smart event experience: an interpretative phenomenological analysis (Bustard et al., 2019) Assessing social media accessibility: the case of the Rock in Rio Lisboa music festival (Dinis et al., 2020) Talks about promotion for people with disability What a social media influencer's event endorsement changes attitudes of followers: the moderating effect of followers' gender (Sun et al., 2021) Talks about brand attitude promotions based on gender Shaping our perception of reality: sustainability communication by Canadian festivals (Dodds et al., 2020) Talks about the necessity communication for effective solution Corporate green-flouncing: a case study of sponsorship activation in Formula E motorsports (Naess, 2020) Talks about implementing eco environment using sponsorship

CONCLUSION
In conclusion, our study delved into the intersection of digital technology and the MICE industry through a systematic analysis of research literature.Leveraging AI-driven research databases such as Scopus, Emerald, and Consensus, we meticulously curated a corpus of articles to investigate trends and insights.
Our findings highlight the significance of digital technology in shaping various facets of the MICE industry, with a particular emphasis on communication and promotion strategies.Despite the proliferation of digital solutions, nuanced considerations emerged regarding the adoption of digital versus non-digital approaches.Throughout different phases of the COVID-19 pandemic, the industry exhibited resilience and adaptability, evident in crisis management strategies and sustainability initiatives.Our curated selection of recommended articles offers actionable insights for practitioners and academics, spanning topics from crisis management to sustainability integration.
In essence, our research contributes to advancing understanding of the evolving landscape of the MICE industry, offering valuable insights for stakeholders.By harnessing AI-driven methodologies and robust data analytics, we aim to inform strategic decision-making and foster innovation in event management and related domains.

Contribution of Future Research
Moving forward, future research endeavors could explore several avenues to deepen our understanding of the evolving landscape of the MICE industry and its intersection with digital technology.Firstly, further investigation into the effectiveness of digital solutions in addressing specific challenges within the industry, such as crisis management and sustainability initiatives, could provide valuable insights for practitioners and policymakers.Additionally, longitudinal studies tracking the adoption and impact of emerging technologies, such as virtual reality and artificial intelligence, on event management practices, could offer valuable insights into future trends and opportunities.Moreover, comparative studies across different geographic regions and cultural contexts could shed light on variations in digital adoption and best practices, facilitating cross-cultural learning and knowledge exchange.Finally, interdisciplinary collaborations between researchers, industry practitioners, and policymakers could foster innovative solutions and drive sustainable growth in the MICE industry.By addressing these research gaps, future studies can contribute to the continued evolution and resilience of the MICE industry in an increasingly digitalized world.

Figure 2 .
Figure 2. Sub-topic with Tech Usage Classification.Based on data shown, we can see the sub-topics that have the most publications are Promotion with 29 articles.Followed by Capability aspect with total 23 articles.Communication aspect in 19 articles.Market analysis with 13 articles.Both services and customer trust aspect have 12 articles.The most non-tech solution publication is Communication aspect with 17 articles and Promotion aspect with 14 articles.Both Capability and Customer Trust aspect have the most tech solutions with 8 articles.Both solutions have been discussed and have most publications in Promotion aspect.See the phenomenon that we found from the selected article, mice industry tends to talk more about communication and promotion aspect with non-tech solutions.This has been proven by many studies measuring the effectiveness of digital use which has increased in terms of income and cost reduction depending on the executions (Aviv-Reuven, S., & Rosenfeld, 2021);(Suart, C., Neuman, K., & Truant, 2022).Still, other factors are as significant.We found other aspect in sub-topic that may have to consider such as Innovations, Business Continuity, Resilience, Branding, Sustainability, Eco/Green environment, Performance, and Business Model.

Figure 3 .
Figure 3. Sub-Industries based on research object countries.

Table 2 .
Collection of Keywords and Sentences from each database.