Heriyanto, Prasasti Dharma Adi Negoro / JOSR: Journal of Social Research, 1(12), 615-622
The Director's Strategy in Building a Theater of Mind on the P.O.V. Episodes of Radio
Feature Program Minimal-Is-Me 617
INTRODUCTION
The rapid development of technology allows humans to receive information from
various media sources, mass media has an influence in building society because of its
potential role to raise public opinion as well as a forum for dialogue between levels of
society (FIRDASARI et al., 2015). On the other hand, mass media can also form a Theater
of Mind in the minds of readers and listeners. Theater of Mind is a show in mind. Radio
as one of the mass media has power in sound, this allows listeners to imagine and imagine
the situation said by the broadcaster. Radio as an audio medium, can give rise to the Theater
of Mind because what is said in the broadcast has a framework of language, speech, and a
formal everyday pronunciation style.
One of the characteristics of radio is the Theatre of Mind (Miranda & Yuliati,
2020). Radio creates images (makes pictures) in the listener's imagination withn the power
of words and sounds. Radio broadcasting is the art of playing the listener's imagination
through words and sounds (Pratama, 2022). Through the Theater of Mind, the listener can
imagine as if what he hears is actually happening in their imagination. With a certain sound
color, intonation and accentuation in announcing techniques are able to bring the listener's
imagination to identify the atmosphere and situation based on the sound he hears (Verawati,
2012). Radio media is able to awaken the imagination of its listeners, with voice, music,
and sound effects.
In addition to having superior characteristics from other media, radio has various
programs such as music, talk shows, variety shows, features, dramas, and documentaries.
Currently, radio is a medium used to accompany motorists on the road, therefore music
programs are superior to other programs, but it is possible that other programs are also in
demand, such as feature radio programs. Feature radio is a program that discusses a topic
from various points of view and is presented in depth. This is what makes the Feature
program still in demand today. In Feature programs, one subject is usually presented by
stringing together several program formats at once.
A director is required to maximize the three elements of radio, namely voice,
music, and sound effects. This is so that the message can be conveyed properly. The
director has different strategies and characteristics in leading the production. The director's
strategy in radio production is the director's way of producing works so that information
and goals can be clearly received by the listener.
The amount of information that can be provided by the media allows listeners to
choose what topics they want to hear, one of which is lifestyle topics. Lifestyle or life style
can also be interpreted as everything that has characteristics, specificities, and procedures
in the life of a certain society (Rahman, 2022). And one of the lifestyles that many young
people do today is the consumptive / consumerism lifestyle.
The consumerism lifestyle is a lifestyle that glorifies economic ownership more.
According to the Thematic Thesaurus Indonesian (2022) the meaning of consumerism is
waste, scattering, and dissipation. The lifestyle of consumerism is more detrimental than
beneficial. Consumerism makes a person lazy to work, loses fighting power, is extravagant,
consumptive and lacks the desire to get ahead (Fajri, 2022). One of the solutions to this
problem is to carry out a lifestyle of minimalism. The minimalism lifestyle is the practice
of simplifying something they want into something they need so that it can make someone
calmer and focused on the goals they want.
Based on the explanation above, the author will create a radio production work
with the theme of a minimalist lifestyle. With Feature radio format. Feature Program is a
program that discusses a subject that fully highlights and parses with various formats and
creations with the aim of entertaining and providing educational information so as to
impress the audience and be inspired by the show. This feature aims to entertain and